In January, Blueprint Partners’ client Lotus hosted an exclusive showcase for two highly anticipated additions to its catalogue: the all-electric Lotus Eletre and the supercar-inspired Lotus Emira. Over four days in central London, guests were invited to preview the cars and treated to test drive models via the underground carpark.
Blueprint Partners and Lotus, with the support from our in-house team and partners; Vibration Design & Production and Moving Venue, were able to set up their event within 1 day of their 5 day hire. Making full use of the venue’s flexibility, they branded both external and internal entrances, as well as the car park. Outside the venue, an Eletre was displayed on a plinth, lit up for the duration of the hire in the heart of Canary Wharf. On the final day, they hosted an evening drinks reception, inviting guests back to share their experiences, network and talk to the team. Framed by the glass roof of East Wintergarden, guests enjoyed catering from Moving Venue and the chance to see the world’s first electric hyper-suv under the stars.